Marketing Matters
Marketing your business in times of economic uncertainty
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In times of economic uncertainty (like, say, an impending recession!), most peopleās instinct is to cut costs and ābatten down the hatchesā to try to ...
Let's talk about branding: An interview with brand expert Amanda Chetwynd
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Recently I was lucky enough to converse with Amanda Chetwynd, a fabulous graphic designer and brand expert, about all things branding.
Iāve been fort...