Marketing Matters
Marketing your business in times of economic uncertainty
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In times of economic uncertainty (like, say, an impending recession!), most people’s instinct is to cut costs and ‘batten down the...
2022 is nearly done - it’s time to plan your marketing for 2023!
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The end of each year and the dawning of a new one is often a time of reflection and making new resolutions and it’s an exercise worth doing...
I’ll let you in on a secret: If you’re in business, you need to be marketing!
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According to the World Bank, the economic cost of gender inequality globally amounts to USD 160.2 trillion. It is my mission to change these...