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Marketing Matters

Marketing your business in times of economic uncertainty expert advice marketing

In times of economic uncertainty (like, say, an impending recession!), most people’s instinct is to cut costs and ‘batten down the...

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2022 is nearly done - it’s time to plan your marketing for 2023! marketing

The end of each year and the dawning of a new one is often a time of reflection and making new resolutions and it’s an exercise worth doing...

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I’ll let you in on a secret: If you’re in business, you need to be marketing! marketing

According to the World Bank, the economic cost of gender inequality globally amounts to USD 160.2 trillion. It is my mission to change these...

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